Through qualitative and quantitative research, lean into the ambiguity to learn about the problem and its context to really understand the core tensions. Without an openness to being wrong, an admittance of any kernel of bias, and deep-seated curiosity, this is impossible.
By arranging all of the facts into a single core narrative, it’s possible to see the question in its context. From there, we can create measurable objectives that transform abstract ambiguity into concrete experiments that will validate or refute this hypothesis.
Through well-prioritized rapid experimentation, products can be built and iterated upon thoughtfully and strategically. Depending on context, a thoughtful solution may not be as important as a quick, practical, and cheap one.
Assessing success and failure over beers (and snacks) builds solidarity such that this process can be repeated to infinitum. At least until the users transcend the material plane & we're all billionaires. ¯\_(ツ)_/¯